TrendsSpotting Handbook Of Online China

Summary of this report:

* China is the largest market for Internet users (253 MM as of June 2008) despite the fact that only 19.1% of the country’s population is online.The rapid growth in Internet usage can be estimated from the fact that around half of Top 20 trafficked Asia Pacific sites are in China.
* Chinese Internet is for Virtual Fun. Chinese are much addicted to Internet than their US counterparts.
* Local players outperforms western players.Tencent’s QQ leads the IM market with whopping 78% market share. Google has mere 25% market share in Chinese search market.
* China ranks above daily Global average across all social media . More than one third of Chinese netizens spend 1-3 hours daily on BBS. As we reported earlier BBS are acting as grape vine to spread buzz like ‘Fake Tiger Scam‘ & ‘Nail House‘.
* Did you meet JingJing & Chacha ? They are Chinas virtual cops . Internet censorship is very common in China but 85% of Chinese Citizens approve Internet Censorship .
* Why Online ad market in China is HOT ? Check out the report for latest stat on Chinese Internet players earning from online ads & per capita Ad spent .
* Finally if you are keenly watching the global platform war , this report includes the state of Chinese Internet players affinity towards OpenSocial.